Understanding the
Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-5814
Did you realize there are only three types of online promotion?...
This statement may seem odd and even untrue in your mind, but
I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but
by their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.
According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their database
(http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time.
So, if ten thousand people are submitting a link to an FFA page
on a daily basis, then the average life of your link is between
seven minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!
Most of the people telling you that you can submit your site
to tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is
a mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have thousands
of subscribers who are able to submit their ads daily or weekly.
The person signed up to receive the list will receive anywhere
from twenty to 140+ messages a day from the list. These messages
will be received by people only interested in promoting their
own thing who do not have the right motivation to open, let
alone read Your Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by anyone but
the sender of the ad. Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out
on a daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice
is simple --- work or starve.
Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively,
while others are destined to drop their money into the bottomless
pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue
to provide results for you long after you have invested the
work to make them available to the Internet community.
Examples of passive promotions include: Link Exchanges, Articles,
Ebooks, Content Exchanges and Writing Testimonials for others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to promote
my own business. This article is timeless and therefore could
have been written five years ago and still have been as valuable
as it is today.
Due to the fact that the article is timeless, it can and will
be placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers
and webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive
promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and
to produce their dreams of online wealth.
My hope is that you will be one of the people who conquer
the challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial
and error, but you can make it work for you.
Please continue to educate yourself so that you can avoid
the money pits - instead, strive to find the money barrels.
It can be done. I am living proof.
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Reprinted with permission from the Plug-In Profit Site Free Website Builder.